The TikTok craze keeps on growing and will not end anytime soon.
Ever since the app came into existence, it has witnessed an explosive growth that no other social media platform has seen before.
From kids to adults to businesses and brands, everyone is using this platform to share their creativity.
There are two types of TikTok accounts: TikTok Pro, and the 'regular' TikTok account.
The only difference is that TikTok Pro gives you an insight into metrics of different data: views, followers, profile visits, traffic sources, and much more.
What Are The Features Of TikTok Pro?
When using the Pro version of TikTok, the dashboard will provide you with many options.
Views will be one of them, which includes an in-depth observation of your content in that aspect.
This information is crucial if you are looking to create engaging content. It will tell you what people are interested in and what they don’t want to see.
Here are some of the metrics this section will provide you with:
- Total Views: the number views your post has over a week
- Total Watch Time: a combined data of how many hours, minutes, and seconds your post was viewed in total.
- Average Watch Time: how many seconds were spent watching your post.
You can use and analyze these metrics to compare your posts and see which ones do well and which ones are not that great. This will give you an insight into what you need to do to increase your views.
Make The Best Out Of Other People's Time Spent On TikTok
Firstly, people who use TikTok spend an average of fifty-two minutes on the app daily. Each TikToker has its habits where the app is concerned; but 68% of the TikTokers use their time to watch other people's content, while the rest is devoted to creating new content.
In the ongoing competition over people's attention, you want your engagement rates to be sky-high; thus, you have to provide content that caters to their needs and impulses. This is where the power of data comes in.
Use the metrics and the different insights factors to gain more popularity on TikTok.
Just in a year, TikTok has taken the social media world by storm. It will keep on doing so because it allows people the freedom to create and share their content.
If you want to be successful on TikTok, shift to the Pro version and master the key metrics. It will take you far in the long run.