Released in 2016, TikTok has taken the world by storm.
Most of its content is generated as users produce 15 seconds long videos with music and effects.
Tik Tok has almost 800 million monthly active users worldwide.
Recently another competitor has entered the market and claims to give TikTok a decent fight:
Triller is one of the newest social media sensations and operates similarly to TikTok, boasting 65 million monthly users worldwide.
These two apps may seem similar in reflecting the future of social media trends by remixing creative ideas, but each follows a completely different strategy.
So which one rules out the other? Let’s find out.
TikTok In A Nutshell
Surprisingly, TikTok's Chinese version wasn't such a sensation.
However, when it became available for worldwide download a year later, it became a viral app used in nearly every country.
With more than 2 billion downloads, it has built a reputation as one of the most successful apps to date.
TikTok’s algorithm mainly works through hashtags, which the users add upon uploading the videos.
'Tagging' videos with relevant hashtags makes your content more accessible for potential viewers who are more likely to engage with this content over others.
You can also land your video on the For You page, allowing more users to look at the video.
TikTok will also show you the most trending hashtags to boost your videos and also offers paid promotions.
If you want TikTok to feature your videos, you have to maintain a prominent social media presence.
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TikTok also learns its users gradually.
In time, the videos it will 'show' us will be based on our interests and past searches, thus providing us a more 'personalized' experience of TikToking.
Video Making And Editing In TikTok
You can create videos on your phone and add effects to your heart's content.
However, TikTok only allows the final video to be 15 seconds long.
You can also add background music, overlays, and effects like slow motion to the video.
The app compensates for the users' inability to add music from external links by featuring a library that's rich with music tunes and samples for us to play in our videos.
Triller And Its Interface
Triller was launched in 2015 as a video editing app.
It currently has 75 million app downloads, which might not look as much compared to TikTok, but the app’s growth has soared during recent years, making it a social media sensation all the same.
As a video editing app, its users enjoy a series of effects and overlays to apply to their videos, including some minor text.
The app’s algorithm works a bit differently from the former as it organizes the videos from trending hashtags in categories and leaderboards.
Paid promotions on the app are also available, allowing you to reach the latest videos' sections more easily.
Triller’s Video Editing
Unlike TikTok, Triller holds the reigns and edits the videos you have created in your place; all you have to do is choose the song, and the hard work is spared for you.
Triller uses the complete song on its videos, thus supporting artists.
It has a whole library of Apple Music and Spotify. So, for each view your video gets, the view counts for the music artist on that platform as well.
Both of these apps are the future of social media, trending vigorously among millennials. Triller has a lot to offer.
The automatic video editing, no limitations on video length, and a more user-friendly Discover Page are very appealing.
However, TikTok does not prefer any specific music genre;
Triller mainly prefers EDM and hip hop.
Indeed, each app's differences are subtle, yet they affect the 'feel' and user experience greatly.
One thing's for sure - without trying both of them, you won't be able to tell which one fits you better!