The Chinese mobile application Tik Tok is now a must-have application for almost everyone. The mission of the app is to “capture and present the world’s creativity, knowledge and precious life moments directly from the mobile phone”. And the application has been successful in doing so.
Tik Tok was initially introduced in only China back in 2016. On the global scale, an application similar to Tik Tok by the name of Musically was trending those days. In 2017, the Chinese company who launched Tik Tok, ByteDance, purchased Musically and converted that into Tik Tok as well.
The servers for China and the rest of the world are separate due to strict Chinese censorship policies, but all in all, Tik Tok is an application that is popular all around the globe.
How Does Tik Tok Work?
Tik Tok is an effortless and easy to use application that is a hot favorite amongst both the content creators as well as the people who like to enjoy the content to keep themselves entertained. In the year 2019 alone, it was downloaded around one billion times via the PlayStore and one point five billion times through the App Store for iOs.
The app has video snippets that are forty-five seconds to one minute long. These videos are made on different sounds, including music and beats and even voices. As a content creator, people can search for specific sounds and then use them to create a video.
You can lip-sync on sounds or use them in any other way you like. The option of using your own sounds and voices is also available.
On the other hand, the viewers open the application and browse through the videos that appear on their feed. Users have the option to follow their favorite creators on Tik Tok so they can see their content.
Why Is Tik Tok So Popular?
According to an estimate, on average, people spend nearly fifty-two minutes of their day on Tik Tok. It is not unusual for people to open the app and spend a considerable amount of time on the app consistently. Some of the reasons why Tik Tok is so popular are as follows:
Simple And Straightforward:
Tik Tok is a simple and straightforward application. From video creation to watching those videos, both the aspects don’t require much effort from the users. Therefore it is effortless and simple to use.
Whenever you open Tik Tok, you will come across the latest video ideas and trends. From the latest songs to collaborative videos, there is always new content on the feed of Tik Tok. Therefore, it can be rightfully stated that you will never be bored and will always have something new to enjoy when you use Tik Tok.
Variety Of Content:
Tik Tok is an application that has something to offer for everyone. From life hacks to music, short stories and even dance videos, there are multiple niches on which content can be found on Tik Tok. Therefore, Tik Tok has something to offer for everyone.
Tiktok has been in the limelight for a few years and is continuing to grow at an exponential rate.