The book, social media; usage and impacts, talks about how social media usage has tremendously increased, breaking records every year.
So much that social media has become an integral part of education, politics, marketings, networking, and whatnot.
In another report published by the Pew Research center, 65% of adults were using some sort of social networking platform as of 2015.
Plus, since TikTok is the new emerging face of Social media around the globe, with ever-increasing popularity every day, there isn’t any reason for you not to join the platform and try your luck in becoming a TikTok trend. Especially if you’re an Influencer, or represent a brand/company, or both.
Here are 4 Reasons why you should be on TikTok
1. Emerging Marketing platform
In a recent paper submitted to the MIT school of management in May of 2020, the authors discuss how TikTok and Instagram are the top and emerging social media platforms and are widely used by marketers to promote products and build audience brand awareness.
In the same paper, the author suggests specific social media marketing strategies to companies, considering that more and more brands are turning to TikTok and Instagram to build their brand awareness and create new consumers.
All this talk proves one thing; TikTok is an emerging social media platform. And if you’re an influencer or a brand looking to build brand awareness, you must not have second thoughts on whether or not to join TikTok.
If you do not, you’ll be left behind by competitor influencers and brands. That is not something you’ll like very much.
2. Networking opportunities
Since many brands and influencers are already flooding the platform, it would be wise for you to join the Platform as well if you are looking for potential networking opportunities or want brands and companies to sponsor you.
In a paper by the University of Twente, Netherlands, the authors talk about how emerging social media platforms like TikTok are among the best places people decide to do some networking.
Emerging social media platforms provide tremendous networking opportunities, and you would be a fool to let such opportunities get out of your hand, especially if your nature of work demands networking from you.
Although unlike many famous social media platforms like YouTube, TikTok does not offer a built-in system for passive income.
But because of its highly mobile nature and its interesting algorithm (which contributed significantly to its success), it does provide potential sponsorship opportunities.
A CNBC make it article states that you need over 300 sponsored posts per year to generate around $100,000
Plus, if you’re a citizen of either the US, UK, Germany, France, Spain, or Italy, you can generate some revenue off of the TikTok creator Fund.
Although to be eligible for this partnership, you need to have at least a 100,000 followers and a 100,000 video views in the last 30 days.
But don’t worry. If you haven’t the views or followers, you can always go to some authentic website and buy TikTok followers and TikTok views.
They always seem to do the job. Plus, the followers and views are not fake as well.
This makes things even more beneficial, considering how they nudge the algorithm to help you grow organically.
It’s a win-win situation.
4. The community
And lastly, it’s the TikTok community that has inspired many to join the Platform, and we are positive it will inspire you to join it as well.
People on TikTok are extremely open-minded (not an exaggeration in any way).
They appreciate almost any creative work you do on TikTok since the platform is designed specifically for creative people to get their creative juices flowing.
Join TikTok, and you will not regret meeting new, like-minded, and open-minded people like yourself who know how to appreciate art and beauty.
And that brings us to the end of our article.
There you have it; 4 reasons why you should be on TikTok.
Remember, TikTok is a fantastic community, and people from all walks of life can be found there, from brands to local influencers, to marketing agencies, and much, much more.
And perhaps that’s one of the reasons why it offers such a tremendous opportunity for growth.
And that’s it for today, folks.